At Sugar Baby Toronto Inc. (“we,” “us,” or “our”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you access or use our website SugarBabyToronto.ca (the “Website” or “Platform”) and related services (collectively, the “Services”). By using the Services, you consent to the practices described in this Policy.
We comply with applicable privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada. This Policy does not apply to third-party sites linked from the Services.
1. Information We Collect
We collect information to provide and improve the Services. Types of information include:
1.1 Personal Information
- Registration Data: Name, email address, date of birth, gender, location (e.g., Toronto area), and payment details (for Paid Services).
- Profile Information: Photos, bio, interests, and preferences you provide.
- Communication Data: Messages, chats, and interaction history with other Users.
1.2 Non-Personal Information
- Usage Data: IP address, browser type, device information, pages visited, and time spent on the Services.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar tools to track usage, personalize content, and analyze performance. You can manage cookie preferences via your browser settings.
1.3 Information from Third Parties
- Data from integrated services (e.g., payment processors) or analytics providers.
We do not collect sensitive personal information (e.g., health or financial details beyond payment processing) unless voluntarily provided and necessary for the Services.
2. How We Use Your Information
We use collected information for the following purposes:
- To create and manage your Account and provide the Services (e.g., matching Users, facilitating communications).
- To process payments and prevent fraud.
- To personalize your experience, including recommendations based on your profile.
- To send administrative emails, newsletters, or promotional content (you may opt out).
- To analyze usage trends, improve the Services, and conduct research.
- To comply with legal obligations, enforce our Agreement, or protect our rights.
3. Sharing Your Information
We do not sell your personal information. We may share information as follows:
- With Service Providers: Trusted third parties (e.g., hosting, analytics, payment processors) who assist in operating the Services, bound by confidentiality.
- With Other Users: Limited profile information visible to matched Users during interactions.
- For Legal Reasons: If required by law, subpoena, or to protect against harm.
- Business Transfers: In the event of a merger, acquisition, or sale of assets.
4. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information, including encryption for sensitive data and secure servers. However, no system is completely secure, and we cannot guarantee absolute security. You are responsible for securing your Account credentials.
5. Your Rights and Choices
Under PIPEDA and applicable laws, you have rights regarding your personal information:
- Access and Correction: Request a copy of your information or correct inaccuracies by contacting us.
- Deletion: Request deletion of your data, subject to legal retention requirements.
- Opt-Out: Unsubscribe from marketing emails or withdraw consent for certain uses.
- Do Not Track: We honor browser Do Not Track signals where applicable.
To exercise these rights, email privacy@sugarbabytoronto.ca. We will respond within 30 days.
6. Children’s Privacy
The Services are not intended for individuals under 18. We do not knowingly collect information from children. If we become aware of such collection, we will delete it promptly.
7. International Data Transfers
Information may be processed in Canada and other countries. By using the Services, you consent to such transfers.
8. Changes to This Privacy Policy
We may update this Policy to reflect changes in our practices or legal requirements. We will notify you via email or Website posting. Continued use of the Services after changes constitutes acceptance.
9. Contact Us
For privacy questions, contact our Privacy Officer at: Sugar Baby Toronto Inc. Email: privacy@sugarbabytoronto.ca
This Policy was last updated on October 21, 2025.